You Are Listening To The
Free First Hour Of This THC Episode

Announcing: The Marketing Budget Moneybomb

Plus TV video podcast:

A video is not available for this episode. 

Audio podcast

Protected Content. If you already have an account please login here. If you are logged in, renew your subscription under My Account>Subscriptions. If you're new, become a member today!
Topics Covered: Coming Soon

Show Notes

OG fans know that the THC Moneybomb was one of the most creative things I’ve ever done to grow the show: Giving half the “donation” pool back to a random listener each month. It was gambling, but I had an idea of how we can bring back the spirit of it in a way that might benefit you, me, and the work of our guests. I’m going to take the money I planned to allocate to marketing, and instead give away $500 every episode to a random listener. The hope is that the spirit of this idea mobilizes the audience to help with growing the show in the way a conventional ad spend/marketing agency is supposed to do, but without the middle men. Listen to the announcement to hear the logistics of how it works, what I will consider success to be, and how to make sure you’re in the running. If it doesn’t work, it was a fun idea, and at least it’s a marketing budget that might find a better home. If it does work, it might flip the script on what a good marketing strategy is, and how money can flow both ways between podcasts and their audiences.

Audio timestamp format for comments: hh:mm:ss
3.7 16 votes
Episode Rating
Subscribe
Notify of